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Job Description
In this role you will develop marketing plans for one or more assigned consumer need segments and categories. You will implement and monitor progress, and ensure that your plans are in line with the marketing strategy and policies of SADAFCO. You understand that volume is important but profit equally so.
Key Accountabilities:
1. Consumer need segment planning; Develop and ensure implementation of the consumer need segment planning for sustainable profitable growth of the segment.
2. Consumer insights; Identify and understand consumer needs for the assigned need segment through research to develop strong value added concepts for the portfolio.
3. Advertising and promotion; Ensure the development of effective advertising and promotional programs based on consumer insights, and evaluate effectiveness of the investments to optimize expenditures.
4. Product innovation; Generate and evaluate ideas for renovation and innovation, based on consumer insights, market opportunities, competitor analysis and technological opportunities in order to improve existing products and to launch new ones.
5. Forecasting; Coordinate with Supply Chain and Sales for an accurate and reliable rolling sales forecast, on base of the demand planning for the consumer need segment, to ensure timely product availability.
6. KPI’s; Analyze and manage key KPI’s for the assigned consumer need segment, in order to measure marketing effectiveness and take corrective actions when required.
7. Pricing; Set and review consumer pricing and apply effective pricing strategies in cooperation with Sales and Trade Marketing, to ensure optimal profits.
Skills
Skills
As a person you are highly analytical but have proven you can translate this to operational planning and execution. You have experience either in a working or personal environment with working and dealing with different cultures and people. You operate well under pressure and are able to negotiate and communicate on all levels within an organization; from CEO to blue collar workers
• Educational level: Relevant university or bachelor degree
• Specific diploma/education: Marketing, MBA
• Minimal experience: 5 to 10 years in marketing, preferably in FMCG
• Languages: English spoken and written is a must, Arabic is strongly preferred
