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Job Description
Purpose of the job
The Business Development Officer is responsible for acquiring new customers and retaining existing clients in the Street Channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. This is a field-based role that requires strong sales skills, market knowledge, and the ability to manage customer relationships effectively.
Key Accountabilities
Sales Execution:
- Actively identify, approach, and onboard new customers within the street channel segment.
- Ensure achievement of monthly, quarterly, and annual sales targets.
- Maintain regular visits to existing customers to strengthen relationships and increase sales volume.
Customer Acquisition & Retention:
- Build a robust pipeline of prospective clients in the F&B segment.
- Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
- Resolve issues quickly and professionally to maintain high retention rates.
Reporting & Analysis:
- Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
- Provide market feedback regarding competitor activities, pricing, and product acceptance.
- Use CRM tools or reporting sheets to track customer interactions and sales funnel progression.
Team Collaboration:
- Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
- Work closely with the marketing and trade marketing teams for promotion execution.
Product Knowledge & Training:
- Maintain deep knowledge of SADAFCO product lines and pricing structures.
- Educate new clients on product use, shelf-life, and food safety handling when required.
Skills
Job Requirements
- Education level: Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related field.
- Experience: Minimum 4 years of field sales experience, preferably in the foodservice, FMCG, or HORECA industry.
- Languages: Fluency in Arabic is essential; English is a strong advantage.
Job Competencies
- Strong negotiation and persuasion skills
- Excellent interpersonal and communication skills
- Strong organizational and route planning skills
- CRM and MS Office proficiency
- Deep understanding of Saudi street-level F&B customer base
Job Details
Preferred Candidate
SADAFCO
منذ تأسيسها عام 1976، أصبحت شركة سدافكو من الشركات الرائدة في تصنيع وتوزيع وبيع المنتجات الغذائية في المملكة العربية السعودية مع انتشار واسع في منطقة الشرق الأوسط. ومن خلال علاماتها التجارية المميزة مثل السعودية وكريسبي. نفخر بكوننا الرواد في أسواق الحليب طويل الأجل، معجون الطماطم، والآيس كريم.
في سدافكو، نؤمن أن نجاحنا يرتكز على مواهب فريقنا المتنوع والمتميز. نعمل مع أكثر من 3000 موظف من 49 جنسية، ونوفر بيئة عمل محفزة تدعم الابتكار والتطور المهني.
تماشياً مع رؤية السعودية 2030، نركّز على تطوير المواهب من خلال برامج التعلم المستمر وتدريب القيادات، ونؤمن ببناء مسارات مهنية حقيقية توفر للموظفين بيئة داعمة وموارد تساعدهم على النجاح والتطور.
ومع تطلعنا إلى المستقبل، تظل الاستدامة في صميم استراتيجيتنا. نهدف للوصول إلى الحياد الكربوني بحلول عام 2060، ونعمل على تحويل أسطولنا إلى مركبات خالية من الانبعاثات بحلول عام 2045.
إذا كنت تبحث عن مكان عمل يمنحك فرصاً للتعلم، النمو، والمساهمة في صناعة مستدامة ومؤثرة، فسدافكو هي وجهتك.
انضم إلى فريقنا وكن جزءاً من قصة نجاحنا التي تسعى لتقديم الأفضل للمستهلكين والمجتمع على حد سواء.
Since its establishment in 1976, SADAFCO has become one of the leading companies in the manufacturing, distribution, and sale of food products in the Kingdom of Saudi Arabia, with a wide presence across the Middle East. Through its distinguished brands such as Al-Saudia and Crispy, we take pride in being pioneers in the long-life milk, tomato paste, and ice cream markets.
At SADAFCO, we believe that our success is built on the talents of our diverse and exceptional team. We work with more than 3,000 employees from 49 nationalities, providing a stimulating work environment that supports innovation and professional development.
In line with Saudi Vision 2030, we focus on talent development through continuous learning programs and leadership training. We are committed to building real career paths that offer employees a supportive environment and resources to help them succeed and grow.
Looking toward the future, sustainability remains at the core of our strategy. We aim to achieve carbon neutrality by 2060 and are working to transform our fleet to zero-emission vehicles by 2045.
If you are looking for a workplace that offers opportunities for learning, growth, and contributing to a sustainable and impactful industry, SADAFCO is your destination.
Join our team and be part of our success story, striving to deliver the best for consumers and the community alike.