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Job Description
1. Sales & Distribution strategy
Initiate, share and discuss strategic issues for sales & distribution in order to contribute to the development of the S&D strategy.
2. Sales
Execute the set targets for the depot’s sales force and monitor, guide and motivate Area Sales Managers,(Senior) Sales Supervisors, Merchandising Supervisors and/or Team Blue Leadersin their performance to effectively manage and control the van sales operation and to realize the sales targets. (The number and type of staff to manage differs per depot.)
3. Business Development
Ensure identification, initiation and organization of sales to new clients, channels and markets in the depot’s region, in line with the S&D strategy, in order to increase sales and distribution. Said differently, constantly developing the depot.
New depots: Develop the roadmap for entry into new markets ensuring prices are aligned with the relevant functions.
4. Key Accounts
Ensure implementation of agreements with Key Accounts (national and regional), and negotiate LTA’s/promotional activities for regional Key Accountsin cooperation with Trade Marketing and actively build and strengthen good business relations with the representatives ofKey Accounts in the depot’s region.
5. Returns Management
Should adhere to company’s approved Returns Policy and works with Supply Chain to define and activate procedures so that abuse of the system is minimized and ultimately eliminated. Is personally responsible for returns to the depot and their genuineness, as per policy.
6. Sales forecasting and reporting
Translate sales plans and activities into sales forecasts for the depot in co-operation with Trade Marketing and ensure correct and on time reporting of sales figures.
7. Merchandising & brand management
Ensure execution excellence of merchandising at the points of sales in line with the policies and approaches as defined by Trade Marketing and Marketing in order to influence the shopper’s choice in favor of SADAFCO products.
8. Credit Management
Implement and monitor the approved company payment and credit policies and ensure credit and collection management for all sales in the depot’s region ensuring timely payments. Trigger any unforeseen events or early signs of customer’s financial distress to SADAFCO head office.
9. Quality Assurance
Ensure and monitor quality control of sales processes and practices and use of MSFA in line with company standards and regulations.
10. Logistic operations
Ensure management and control of the depot’slogistic operations to realize the planning and delivery of the required volumes of finished productsin line with the distribution policies and according to functional guidelinesof Supply Chain Management.
11. Regional workshops
If applicable, ensure management of the maintenance and repair activities for cars, refrigeration and forklifts at the depot and for depots in the region according to functional guidelines from Supply Chain Management in order to ensure maximum availability of the vehicles at lowest cost.
12. Management of the depot
Overall responsible for management of the depot assuring it is maintained and managed as per policy and procedures, having the right number of qualified people in place for the all functions and by doing so assuring a professional operating depot which is efficient, clean, safe, and representing the SADAFCO values and standards.
13. Wastage
Ensure wastage control is exercised at the depot as per policies and procedures and is maintained within company budget/target levels across product groups.
14. Security
Ensure both depot and information security in line with company security policies.
15. Human Resource Management
Ensure an effective depot organization, required number and quality of people, and people management in line with SADAFCO’s HR policies, in order to enable the realization of the S&D targets.
16. Finance & administration
Ensure,in cooperation with Finance, that the financial and administrative systems, records and controls are established and maintained for effective administration for the depot and that budgeting and financial monitoring and reporting are done according to SADAFCO’s financial policies.
Skills
- Educational level: University, minimum BA degree, Master’s degree preferred
- Specific diploma/education: Business, Commerce, Marketing or Finance
- Minimal 8 years relevant experience (of which 3-5 years in a line management position); a proven track record in direct van sales operations
- Channel experience:
- modern trade (Key Accounts) for the larger depots
- traditional trade (retail) for the smaller and larger depots - Languages:
- English: speech: fluent, writing: fluent, reading: fluent
- Arabic: preferred at minimal proficient level - Age: 35 – 45 (limited family obligations)
Job Details
Preferred Candidate
About This Company
SADAFCO
منذ تأسيسها عام 1976، أصبحت شركة سدافكو من الشركات الرائدة في تصنيع وتوزيع وبيع المنتجات الغذائية في المملكة العربية السعودية مع انتشار واسع في منطقة الشرق الأوسط. ومن خلال علاماتها التجارية المميزة مثل السعودية وكريسبي. نفخر بكوننا الرواد في أسواق الحليب طويل الأجل، معجون الطماطم، والآيس كريم.
في سدافكو، نؤمن أن نجاحنا يرتكز على مواهب فريقنا المتنوع والمتميز. نعمل مع أكثر من 3000 موظف من 49 جنسية، ونوفر بيئة عمل محفزة تدعم الابتكار والتطور المهني.
تماشياً مع رؤية السعودية 2030، نركّز على تطوير المواهب من خلال برامج التعلم المستمر وتدريب القيادات، ونؤمن ببناء مسارات مهنية حقيقية توفر للموظفين بيئة داعمة وموارد تساعدهم على النجاح والتطور.
ومع تطلعنا إلى المستقبل، تظل الاستدامة في صميم استراتيجيتنا. نهدف للوصول إلى الحياد الكربوني بحلول عام 2060، ونعمل على تحويل أسطولنا إلى مركبات خالية من الانبعاثات بحلول عام 2045.
إذا كنت تبحث عن مكان عمل يمنحك فرصاً للتعلم، النمو، والمساهمة في صناعة مستدامة ومؤثرة، فسدافكو هي وجهتك.
انضم إلى فريقنا وكن جزءاً من قصة نجاحنا التي تسعى لتقديم الأفضل للمستهلكين والمجتمع على حد سواء.
Since its establishment in 1976, SADAFCO has become one of the leading companies in the manufacturing, distribution, and sale of food products in the Kingdom of Saudi Arabia, with a wide presence across the Middle East. Through its distinguished brands such as Al-Saudia and Crispy, we take pride in being pioneers in the long-life milk, tomato paste, and ice cream markets.
At SADAFCO, we believe that our success is built on the talents of our diverse and exceptional team. We work with more than 3,000 employees from 49 nationalities, providing a stimulating work environment that supports innovation and professional development.
In line with Saudi Vision 2030, we focus on talent development through continuous learning programs and leadership training. We are committed to building real career paths that offer employees a supportive environment and resources to help them succeed and grow.
Looking toward the future, sustainability remains at the core of our strategy. We aim to achieve carbon neutrality by 2060 and are working to transform our fleet to zero-emission vehicles by 2045.
If you are looking for a workplace that offers opportunities for learning, growth, and contributing to a sustainable and impactful industry, SADAFCO is your destination.
Join our team and be part of our success story, striving to deliver the best for consumers and the community alike.
