Market & Consumer Insights Manager

Purpose of the job

The Market & Consumer Insights Manager plays a pivotal role in shaping the organization’s strategy by providing actionable insights into market dynamics, consumer behavior, and competitive landscapes. This role is responsible for driving data-driven decision-making by leveraging primary and secondary research, analytics, and advanced tools to ensure sustainable growth and innovation.

The ideal candidate will have a strong technical and analytical skill set with a commercially focused mentality.

Key Accountabilities

• Design/oversee/manage the research process including qualitative/quantitative research questionnaires, analyses frameworks, discussion guides and moderator guidelines.
• Create reports, presentations that summarizes fundings in a digestible, graphical, and actionable manner.
• Present findings and recommendations to leadership and key stakeholders through impactful storytelling and visualization.
• Analyze data from multiple sources to identify market trends and consumer demographics.
• Work cross-functionally (Marketing, Sales, R&D, and Finance) to support business with appropriate data and recommend relevant primary & secondary research/s to answer business query and drive company growth.
• Contribute to the development of marketing and commercial plans.
• Simplify complex data into easy-to-use formats, such as graphs, charts, and other visual aids.
• Ensure data quality, consistency, and integrity across all sources.
• Collaborate with external research agencies to ensure robust methodologies and high-quality deliverables.
• Build out internal communication channels to keep the wider business updated with market/consumer news.
• Store all finished reports in a well-developed repository for company wide access.
• Stay up to date on market trends, consumer and product research, and industry best practices.

Job Requirements

• Commitment to strong work ethics, integrity, and honesty.
• Degree in Statistics٫ Marketing or related field.
• Minimal experience: 5-6 years in FMCG marketing research field, preferably in KSA.
• Experience working with global or multinational FMCG companies/research agencies.
• Working knowledge of methods of data collection (polls٫ focus groups٫ surveys etc).
• Well-developed analytical skills and attention to detail.
• Good knowledge of Retail Audit, Household Panel and Brand Equity (extracting and analyzing data, definition/interpretation of various KPI’s).
• Strong computer skills including Word, Excel, PowerPoint.
• Credible and confident in dealing with other departments/ teams.
• Exceptional written and oral communication abilities with English as a minimum and Arabic as preferred.
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Competencies 

Technical Skills:

• Advanced proficiency in market analysis and consumer behavior modeling.
• Strong capability in managing research projects and external vendors.
• Expertise in data visualization and storytelling

Behavioral Competencies:

• Strategic Thinking: Ability to connect insights to business strategies effectively.
• Collaboration: Strong interpersonal skills to work across teams and functions.
• Communication: Exceptional presentation skills to articulate findings clearly to varied audiences.
• Adaptability: Ability to thrive in a dynamic, fast-paced environment.
• Problem-Solving: Analytical mindset to address complex business challenges