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Job Description
Purpose of the job
Conduct market research and analyze and interpret the data, in line with the marketing strategy, in order to provide marketing management with real consumer insights and marketing ideas.
Key Accountabilities
1. Marketing strategy
Share and discuss strategic market issues and provide relevant market information to contribute to the development of the marketing strategy.
2. Consumer insights
Initiate, manage and analyze consumer surveys to better understand the target consumers, to identify relevant insights and translate the research into actionable consumer insights.
3. Market research
Organize, manage and buy a variety of special market surveys and studies (e.g. about new products, the brand, consumer attitudes, communication effectiveness, competition) for use of marketing management.
4. Data analysis
Monitor, analyze and interpret sales data and market research data on all consumer need segments and products, and provide insights and advice to marketing management.
5. Marketing database
Record market research data in the marketing database and ensure availability of the information for marketing management.
6. Marketing ideas
Pro-actively come up to the Marketing Managers with views and ideas derived from market analysis and insights, for development and improvement in the consumer needs segments.
Skills
• Educational level: University, Bachelor+
• 5-10 years relevant FMCG experience, preferably in the GCC
• Languages: English, Arabic
This vacancy is very suited for a candidate with research agency experience who wants to make a switch to a production/distribution organization.
Education
Marketing/data research