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Job Description
Purpose of the job
Develop marketing plans for assigned consumer need segments and categories. Implement and monitor progress, in line with the marketing strategy and policies, in order to maximize sales and profit.
Key Accountabilities
1. Consumer need segment planning
Develop and ensure implementation of the consumer need segment planning for sustainable profitable growth of the segment.
2. Consumer insights
Identify and understand consumer needs for the assigned need segment through research to develop strong value added concepts for the portfolio.
3. Advertising and promotion
Ensure the development of effective advertising and promotional programs based on consumer insights, and evaluate effectiveness of the investments to optimize expenditures.
4. Product innovation
Generate and evaluate ideas for renovation and innovation, based on consumer insights, market opportunities, competitor analysis and technological opportunities in order to improve existing products and to launch new ones.
5. Forecasting
Coordinate with Supply Chain and Sales for an accurate and reliable rolling sales forecast, on base of the demand planning for the consumer need segment, to ensure timely product availability.
6. KPI’s
Analyze and manage key KPI’s for the assigned consumer need segment, in order to measure marketing effectiveness and take corrective actions when required.
7. Pricing
Set and review consumer pricing and apply effective pricing strategies in cooperation with Sales and Trade Marketing, to ensure optimal profits.
Skills
• Educational level: University, bachelor+
• Specific diploma/education: Marketing, MBA
• Minimal experience: 5 to 10 years in marketing, preferably in FMCG
• Languages: English, Arabic
Job Details
Preferred Candidate
SADAFCO
منذ تأسيسها عام 1976، أصبحت شركة سدافكو من الشركات الرائدة في تصنيع وتوزيع وبيع المنتجات الغذائية في المملكة العربية السعودية مع انتشار واسع في منطقة الشرق الأوسط. ومن خلال علاماتها التجارية المميزة مثل السعودية وكريسبي. نفخر بكوننا الرواد في أسواق الحليب طويل الأجل، معجون الطماطم، والآيس كريم.
في سدافكو، نؤمن أن نجاحنا يرتكز على مواهب فريقنا المتنوع والمتميز. نعمل مع أكثر من 3000 موظف من 49 جنسية، ونوفر بيئة عمل محفزة تدعم الابتكار والتطور المهني.
تماشياً مع رؤية السعودية 2030، نركّز على تطوير المواهب من خلال برامج التعلم المستمر وتدريب القيادات، ونؤمن ببناء مسارات مهنية حقيقية توفر للموظفين بيئة داعمة وموارد تساعدهم على النجاح والتطور.
ومع تطلعنا إلى المستقبل، تظل الاستدامة في صميم استراتيجيتنا. نهدف للوصول إلى الحياد الكربوني بحلول عام 2060، ونعمل على تحويل أسطولنا إلى مركبات خالية من الانبعاثات بحلول عام 2045.
إذا كنت تبحث عن مكان عمل يمنحك فرصاً للتعلم، النمو، والمساهمة في صناعة مستدامة ومؤثرة، فسدافكو هي وجهتك.
انضم إلى فريقنا وكن جزءاً من قصة نجاحنا التي تسعى لتقديم الأفضل للمستهلكين والمجتمع على حد سواء.
Since its establishment in 1976, SADAFCO has become one of the leading companies in the manufacturing, distribution, and sale of food products in the Kingdom of Saudi Arabia, with a wide presence across the Middle East. Through its distinguished brands such as Al-Saudia and Crispy, we take pride in being pioneers in the long-life milk, tomato paste, and ice cream markets.
At SADAFCO, we believe that our success is built on the talents of our diverse and exceptional team. We work with more than 3,000 employees from 49 nationalities, providing a stimulating work environment that supports innovation and professional development.
In line with Saudi Vision 2030, we focus on talent development through continuous learning programs and leadership training. We are committed to building real career paths that offer employees a supportive environment and resources to help them succeed and grow.
Looking toward the future, sustainability remains at the core of our strategy. We aim to achieve carbon neutrality by 2060 and are working to transform our fleet to zero-emission vehicles by 2045.
If you are looking for a workplace that offers opportunities for learning, growth, and contributing to a sustainable and impactful industry, SADAFCO is your destination.
Join our team and be part of our success story, striving to deliver the best for consumers and the community alike.