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Job Description
Purpose of the job
To manage the team of Salesmen and supervise the Sales & Distribution activities for the assigned routes ensuring sales and secondary distribution is in line with the Sales & Distribution policies in order to deliver sales targets and other important KPIs.
Key Accountabilities
1. Sales
Assist the ASM/BM in setting targets for the sales team, to guide and motivate the sales staff in their performance to effectively manage and control the sales routes in order to realize the sales targets within agreed costs and operational parameters
2. Market and competitor insights
Obtain and maintain information pertaining to the relevant sales and distribution channels and of competitor activity throughout the area, share and agree with the ASM/BM for appropriate action.
3. Deliver Replenishment targets
Ensure that all Sales staff are well trained and execute the company’s Replenishment program with excellence. Ensure that products are available in the right quantity and are the freshest possible at all times as per the Replenishment system recommendations.
4. Key Accounts/ WS (if applicable)
Execute the agreements with Modern Trade / Wholesale customers, in accordance with instructions and to maintain good business relations with the representatives of customers in the designated area.
5. Journey Planning
Optimize the daily journey planning for the salesmen in the team, in cooperation with the respective salesmen and in alignment with the ASM/BM, in order to plan customer’s routes efficiently and maximizing productivity. Sales Supervisor has to be familiar with and recognized by the customer across his areas of responsibility.
6. Product’s Shelf Life
Ensure monitoring of the Product’s Shelf Life at the point of sale, to ensure that the reserved product’s space is filled up accordingly and no expired product is displayed, and ensure rotation and wastage control according to company policies and procedures.
7. New Customers
Initiate and organize sales to new clients in the assigned routes, aligned with the relevant departments and in line with the S&D plans, in order to increase sales.
8. Credit Management
Execute the approved company credit policy and ensure credit and collection management for all sales in the area, ensuring timely payments.
9. Workshop
Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.
10. People Management
Ensure the required number and quality of people, and people management in line with SADAFCO’s HR policies, in order to enable the realization of the S&D targets. Sales Supervisor has to provide training for new recruits and current staff.
11. Administration and Reporting
Ensure accurate and timely data entry, administration and reporting for the Area, in MSFA according to the S&D policies and procedures.
12. Endorsements
On a daily basis, lead and conduct effective MSFA (Mobile Sales Force Automation) endorsements with each Salesman by reviewing daily performance and identify opportunities to be actioned and followed up.
13. Appearance
Ensure that the vehicles are clean and tidy inside and out and that the salesmen’s uniform conforms to the company standard, in order to represent the company professionally and be recognized by customers.
Job Requirement
· Educational level: minimum high school diploma/ certificate
· Specific diploma/education: completed vocational degree in business, marketing or finance.
· Minimum experience: Minimum 5 years Van Sales experience or 2 years in a similar job
· Well developed analytical skills
· Friendly though firm
· People management experience
· Languages: English, Arabic preferred
· Other requirements: minimum age 22 yrs, Physically fit, computer literate.
Skills
Competencies
- Commercial aptitude.
- Well developed communication skills
- Good in maintaining exciting relationships and building relationships with new customers
- Well developed leadership skills
Note: This job description for Sales Supervisors regardless of the channel they are working in.
Job Details
Preferred Candidate
About This Company
SADAFCO
منذ تأسيسها عام 1976، أصبحت شركة سدافكو من الشركات الرائدة في تصنيع وتوزيع وبيع المنتجات الغذائية في المملكة العربية السعودية مع انتشار واسع في منطقة الشرق الأوسط. ومن خلال علاماتها التجارية المميزة مثل السعودية وكريسبي. نفخر بكوننا الرواد في أسواق الحليب طويل الأجل، معجون الطماطم، والآيس كريم.
في سدافكو، نؤمن أن نجاحنا يرتكز على مواهب فريقنا المتنوع والمتميز. نعمل مع أكثر من 3000 موظف من 49 جنسية، ونوفر بيئة عمل محفزة تدعم الابتكار والتطور المهني.
تماشياً مع رؤية السعودية 2030، نركّز على تطوير المواهب من خلال برامج التعلم المستمر وتدريب القيادات، ونؤمن ببناء مسارات مهنية حقيقية توفر للموظفين بيئة داعمة وموارد تساعدهم على النجاح والتطور.
ومع تطلعنا إلى المستقبل، تظل الاستدامة في صميم استراتيجيتنا. نهدف للوصول إلى الحياد الكربوني بحلول عام 2060، ونعمل على تحويل أسطولنا إلى مركبات خالية من الانبعاثات بحلول عام 2045.
إذا كنت تبحث عن مكان عمل يمنحك فرصاً للتعلم، النمو، والمساهمة في صناعة مستدامة ومؤثرة، فسدافكو هي وجهتك.
انضم إلى فريقنا وكن جزءاً من قصة نجاحنا التي تسعى لتقديم الأفضل للمستهلكين والمجتمع على حد سواء.
Since its establishment in 1976, SADAFCO has become one of the leading companies in the manufacturing, distribution, and sale of food products in the Kingdom of Saudi Arabia, with a wide presence across the Middle East. Through its distinguished brands such as Al-Saudia and Crispy, we take pride in being pioneers in the long-life milk, tomato paste, and ice cream markets.
At SADAFCO, we believe that our success is built on the talents of our diverse and exceptional team. We work with more than 3,000 employees from 49 nationalities, providing a stimulating work environment that supports innovation and professional development.
In line with Saudi Vision 2030, we focus on talent development through continuous learning programs and leadership training. We are committed to building real career paths that offer employees a supportive environment and resources to help them succeed and grow.
Looking toward the future, sustainability remains at the core of our strategy. We aim to achieve carbon neutrality by 2060 and are working to transform our fleet to zero-emission vehicles by 2045.
If you are looking for a workplace that offers opportunities for learning, growth, and contributing to a sustainable and impactful industry, SADAFCO is your destination.
Join our team and be part of our success story, striving to deliver the best for consumers and the community alike.
