Senior manager - Mini Market & Petro Mart

Purpose of the Job:

Develop and execute a comprehensive strategy for the Mini Market and PetroMart channels, optimizing Route-to-Market (RTM) approaches to maximize revenue, market share, and profitability. The role is responsible for managing the P&L of these channels, ensuring efficient operations, and driving customer-centric initiatives. It involves building strong customer relationships, enhancing visibility, and capitalizing on growth opportunities in convenience retail and fuel station outlets to align with SADAFCO’s business goals.

Key Accountabilities:

Strategic Development

1. Channel Strategy:
• Design and implement a tailored strategy for Mini Market and PetroMart channels to drive growth and brand presence.
• Segment customers based on purchasing behaviors and create service models that align with their unique needs.
• Align channel strategies with broader organizational objectives to support market leadership.
2. Route-to-Market Optimization:
• Develop RTM strategies that maximize efficiency and market penetration in Mini Market and PetroMart segments.
• Identify and address white space opportunities to expand the channel footprint in underpenetrated areas.
3. Revenue & Profitability:
• Establish and monitor sales and financial targets, focusing on revenue growth and channel profitability.
• Lead initiatives to optimize product mix, pricing, and promotions for maximum channel impact.

Operational Excellence

1. Execution Oversight:
• Ensure flawless execution of channel-specific plans, including in-store visibility, promotional activities, and supply chain alignment.
• Monitor operational performance and implement corrective actions to achieve defined KPIs.
2. Distributor Management:
• Lead the recruitment and management of distributors, ensuring alignment with SADAFCO’s standards and goals.
• Negotiate and execute Business Development Agreements (BDAs) with key partners to drive mutual growth.
3. Field Operations:
• Oversee field execution of channel plans, focusing on compliance with visibility, pricing, and merchandising standards.
• Conduct regular market visits to ensure high-quality implementation and identify opportunities for improvement.

Market Intelligence & Insights

1. Competitor Benchmarking:
• Collect and analyze market intelligence to stay ahead of competitors in pricing, promotions, and channel innovations.
• Provide actionable insights to guide decision-making and strategic adjustments.
2. Consumer Behavior Insights:
• Leverage shopper behavior data to inform channel strategies and promotional activities, ensuring relevance to customer needs.

Team Leadership & Collaboration

1. Team Development:
• Build, mentor, and lead a high-performing team dedicated to the Mini Market and PetroMart channels.
• Foster a culture of accountability, collaboration, and innovation within the team.
2. Cross-Functional Collaboration:
• Partner with Sales, Marketing, and Supply Chain teams to ensure cohesive execution of channel initiatives.
• Act as a liaison between internal and external stakeholders to streamline operations and resolve challenges.

Languages

• Fluency in English is essential.
• Proficiency in Arabic is highly desirable.

Leadership Attributes

• Results-driven with a strong focus on achieving targets and delivering value.
• Collaborative and adaptable, with the ability to navigate diverse organizational and cultural environments.
• Innovative and customer-focused, constantly seeking opportunities to enhance channel performance.

Educational Background

• Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree or MBA preferred).

Experience

• Minimum 10–12 years of experience in FMCG, with a focus on Mini Market, PetroMart, or convenience retail channels.
• Proven expertise in P&L management, RTM strategy development, and team leadership.

Skills & Competencies

• Strategic Vision: Ability to develop and execute long-term channel strategies.
• Operational Excellence: Deep understanding of Mini Market and PetroMart ecosystems, with a focus on execution excellence.
• Data-Driven Decision-Making: Proficiency in analyzing market data and deriving actionable insights.
• Leadership: Strong team-building, mentoring, and motivational skills.
• Communication: Exceptional verbal and written communication skills, with the ability to influence senior stakeholders.