Trade Marketing Manager (Frozen)

Purpose of the job

To drive the growth and visibility of the frozen business by developing and executing effective trade marketing strategies, in-store activations, and category execution plans. The role ensures optimal channel performance, maximizes ROI of trade marketing investments, and strengthens customer and internal partnerships, leveraging digital tools and analytics to deliver consistent brand presence and sustainable business growth.

Key Accountabilities

1. P&L Management

• Prepare & Align Annual Plan to ensure the adequate growth trajectory of the Channels.
• Prepare & align Business cases to ensure financial viability of the projects & proposals including Cap-ex requirements, Operational resources, Revenue Opportunity & ROI.

2. Internal & External Relations

• Work closely with SADAFCO’s Govt. Relations department to ensure necessary permissions are taken on time to execute plans
• Develop strong partnerships with customers who can manage permissions on their behalf
• Work closely with Field Sales Operations to ensure identified customers receive adequate service & deliveries

3. Visibility

• Coordinate & Execute the Requirements of Frozen In-Store & On-Ground Activation & Visibility Plans
• Create relevant and innovative visibility materials for customers end-to-end (design to deployment).
• Execute in-store promotional campaigns, including managing point-of-sale materials and displays.
• Plan and execute experiential marketing or in-store activation programs to drive brand engagement.
• Work with Marketing Teams and merchandising teams to ensure consistent brand visibility and customer experience.

4. Category Execution

• Develop and implement Trade Marketing strategies tailored to channel and customer requirements.
• Prepare planograms for different sales channels and for various freezer/cabinet types.
• Manage trade marketing budgets and allocate resources effectively to maximize ROI.
• Analyze market data, sales trends, and promotion results to measure effectiveness and optimize future plans.
• Design and maintain a promotional calendar for all channels, aligning with brand strategy and business objectives.
• Ensure timely delivery of campaigns across channels.

5. Cross-Functional Collaboration

• Collaborate with Sales, Commercial, and Supply Chain teams to align trade marketing initiatives with business priorities.
• Coordinate with Marketing, Brand, and Digital teams to ensure integrated campaigns and consistent messaging.
• Provide training and guidance to the field sales team on trade marketing activities and execution standards.

Job Requirements 

• Minimum: Bachelor degree in Business Administration, Marketing or related fields
• Minimum 5 years of relevant sales experience of managing non-traditional channels with leading FMCG company.
• Experience in business development, managing relationships, and building new partnerships.
• Strong knowledge of distribution, channel management, and in-store execution.
• Experience in trade marketing campaigns, visibility materials, planograms, and budget management.
• Ability to collaborate across Sales, Commercial, Supply Chain, and Marketing teams.
• Fluent in Arabic & English

Competencies

• Passionate & Hungry for Growth
• Well-developed operational sense
• Well-developed analytical skills
• Well-developed and effective communication and negotiation skills
• Ability to work under pressure and handle deadlines
• Energetic and competitive achiever who can inspire and motivate team members and successfully manage multiple priorities
• Commitment to strong work ethics, integrity and honesty
• Can-do and hands-on attitude
• Creative
• Excellent communication skills: verbal, drafting reports and presentation skills