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Job Description
Purpose of the job
To support the execution of category and trade marketing initiatives across channels by ensuring strong in-store presence, effective promotional implementation, and data-driven category insights. The role focuses on bridging planning and execution by working closely with Sales, Trade Marketing, and Supply Chain teams to deliver consistent visibility and drive category growth.
Key Accountabilities
1. Category Execution & In-Store Excellence
- Support the implementation of category plans across different channels (Modern Trade, Traditional Trade, Wholesale, etc.).
- Ensure proper execution of planograms and in-store visibility standards.
- Monitor product placement, availability, and compliance with agreed guidelines.
- Coordinate with field teams to ensure timely and high-quality execution in stores.
2. Trade Marketing & Promotions
- Assist in executing trade marketing activities, promotions, and in-store campaigns.
- Coordinate the deployment of POS materials and visibility assets.
- Track promotional activities and ensure alignment with the agreed calendar.
- Support in evaluating promotion performance and highlighting improvement areas.
3. Data Analysis & Reporting
- Collect and analyze sales data, market trends, and in-store execution feedback.
- Prepare regular reports on category performance, promotions, and visibility.
- Identify gaps and opportunities to improve category performance.
- Support the team with insights to optimize future plans.
4. Cross-Functional Coordination
- Work closely with Sales teams to ensure execution of category and trade initiatives.
- Coordinate with Supply Chain to ensure product availability for promotions and launches.
- Liaise with Marketing/Trade Marketing teams to align on campaign execution.
- Support communication between head office and field teams.
5. Planning & Administrative Support
- Assist in building promotional calendars and tracking execution timelines.
- Support in preparing presentations, business cases, and internal reports.
- Maintain accurate records of trade activities, budgets, and performance tracking.
- Ensure timely follow-up on action plans and deliverables.
Job Requirements
- Educational level: Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
- 1–3 years of experience in Sales, Commercial, Trade Marketing, or a related role, preferably within FMCG.
- Proven experience supporting sales planning, forecasting, and trade or promotional activities.
- Good understanding of retail channels and in-store execution.
- Strong analytical and numerical skills with the ability to interpret sales, market, and financial data.
- Good understanding of sales processes, trade marketing principles, and route-to-market dynamics.
- Proficiency in Microsoft Excel and PowerPoint.
- Languages: Arabic and Good English.
Skills
- Strong communication and presentation skills, with the ability to engage effectively with Sales, Marketing, and Finance teams.
- Ability to work cross-functionally and build productive working relationships.
- Proactive, results-oriented, and able to manage multiple priorities in a dynamic environment.
- Strong problem-solving mindset with a continuous improvement approach.
- Commercial & Business Acumen.
Job Details
Preferred Candidate
SADAFCO
منذ تأسيسها عام 1976، أصبحت شركة سدافكو من الشركات الرائدة في تصنيع وتوزيع وبيع المنتجات الغذائية في المملكة العربية السعودية مع انتشار واسع في منطقة الشرق الأوسط. ومن خلال علاماتها التجارية المميزة مثل السعودية وكريسبي. نفخر بكوننا الرواد في أسواق الحليب طويل الأجل، معجون الطماطم، والآيس كريم.
في سدافكو، نؤمن أن نجاحنا يرتكز على مواهب فريقنا المتنوع والمتميز. نعمل مع أكثر من 3000 موظف من 49 جنسية، ونوفر بيئة عمل محفزة تدعم الابتكار والتطور المهني.
تماشياً مع رؤية السعودية 2030، نركّز على تطوير المواهب من خلال برامج التعلم المستمر وتدريب القيادات، ونؤمن ببناء مسارات مهنية حقيقية توفر للموظفين بيئة داعمة وموارد تساعدهم على النجاح والتطور.
ومع تطلعنا إلى المستقبل، تظل الاستدامة في صميم استراتيجيتنا. نهدف للوصول إلى الحياد الكربوني بحلول عام 2060، ونعمل على تحويل أسطولنا إلى مركبات خالية من الانبعاثات بحلول عام 2045.
إذا كنت تبحث عن مكان عمل يمنحك فرصاً للتعلم، النمو، والمساهمة في صناعة مستدامة ومؤثرة، فسدافكو هي وجهتك.
انضم إلى فريقنا وكن جزءاً من قصة نجاحنا التي تسعى لتقديم الأفضل للمستهلكين والمجتمع على حد سواء.
Since its establishment in 1976, SADAFCO has become one of the leading companies in the manufacturing, distribution, and sale of food products in the Kingdom of Saudi Arabia, with a wide presence across the Middle East. Through its distinguished brands such as Al-Saudia and Crispy, we take pride in being pioneers in the long-life milk, tomato paste, and ice cream markets.
At SADAFCO, we believe that our success is built on the talents of our diverse and exceptional team. We work with more than 3,000 employees from 49 nationalities, providing a stimulating work environment that supports innovation and professional development.
In line with Saudi Vision 2030, we focus on talent development through continuous learning programs and leadership training. We are committed to building real career paths that offer employees a supportive environment and resources to help them succeed and grow.
Looking toward the future, sustainability remains at the core of our strategy. We aim to achieve carbon neutrality by 2060 and are working to transform our fleet to zero-emission vehicles by 2045.
If you are looking for a workplace that offers opportunities for learning, growth, and contributing to a sustainable and impactful industry, SADAFCO is your destination.
Join our team and be part of our success story, striving to deliver the best for consumers and the community alike.
