Marketing Manager

Purpose of the job

Lead the assigned team & all marketing plans for the assigned consumer-need segment/s) in line with the marketing strategy and policies so as to maximize profitable growth. To have Ice Cream or Frozen experience. 

Key Accountabilities

1. Consumer-Need Segment Management

• Lead the assigned team & all marketing plans for the assigned Consumer-Need Segments for sustainable profitable growth on set KPIs.

2. Leadership & Team Management

• Daily lead and manage the assigned team with strong ownership to develop and implement the marketing plans and achieve the KPIs.
• This alongside developing the team themselves through on-job training, courses, and workshops with cross-functional teams and/ or through HR Training programs.

3. Consumer Insights

• Lead the assigned team & collaboration with the Market Insights Manager to identify and understand Consumer Insights for the assigned Segment through analysis and/ or research to develop strong marketing plans.

4. Advertising and Consumer Promotion

• Ensure the development of effective Advertising and Consumer Promotional programs with assigned team & cross-functional team based on learning and/or Consumer Insights and evaluate effectiveness of the investments to achieve the set KPIs (e.g. financial and non-financial; equity, awareness). Optimize wherever necessary while developing future plans.

5. Renovation & Innovations

• Lead in generating and evaluating ideas for renovation and innovation of the assigned Consumer-Need Segment based on consumer insights, market opportunities, SWOT analysis, technological opportunities and process improvements with Supply Chain and other functions in order to improve existing Segment’s portfolio and/or to launch new segments.

6. Forecasting

• Lead the assigned team in aligning the forecasts with Supply Chain, Trade Marketing and Sales to target a high accuracy and reliable rolling sales forecast based on the building block demand planning for the assigned Consumer-Need Segment so as to ensure timely stock-availability of SKUs.

7. Pricing

• Lead in the development and recommendation of consumer pricing actions for the assigned consumer-need segment in-line with the Marketing Strategy in cooperation with Trade Marketing, Finance and Sales so as to achieve set KPIs.

8. Third Party Management

• Lead the assigned team in managing positive service and client relationships with all third party agencies and/or suppliers (e.g.: Creative, Media, Activation, Vendors of Marketing elements) to deliver the assigned consumer-need segment’s plans and KPIs.

9. KPI’s

• Lead the assigned team in analyzing, tracking and managing assigned KPI’s for the assigned consumer-need segment and take corrective actions when needed.

Job Requirements

• Educational level: Minimum Bachelor’s degree, preference for a Master’s degree in marketing or business administration
• Specific diploma/ education: Professional qualification in Marketing, Advertising or Communications is an advantage
• Minimum of 10 years relevant experience in FMCG industry of which minimum 3 years in a multinational FMCG company
• Strong computer skills including: Word, Excel (expert), PowerPoint
• Experienced in analyzing data, drawing conclusions and reporting the findings like market segment developments and trends
• Track record in FMCG marketing
• Knowledgeable with finance; can read and understand (financial) data
• Proven project management experience
• Proven people management experience
• Creative mindset and at the same time understanding of doing commercial business
• Credible and confident in dealing with other departments/ teams and with external relations
• Languages: fluent in English and Arabic

Jo

• Well-developed analytical skills
• Excellent and effective communication skills: verbal, drafting, reporting and presenting
• Well-developed interpersonal skills
• Well-developed commercial business acumen
• Ability to influence
• Well-developed (people) management and organizational skills
• Innovative and creative
• Ability to work under pressure and handle deadlines
• Cooperative and flexible: adapts easily with different cultures and work environment
• Drive for excellence
• Commitment to strong work ethics, integrity and honesty