Purpose of the job
Lead and scale SADAFCO’s eCommerce business across KSA, GCC, and Jordan with a focus on long-term growth, market leadership, and thought leadership in the FMCG Food eCommerce space. Develop and execute robust short-, medium-, and long-term eCommerce strategies, aligning with SADAFCO’s corporate objectives. Establish an advanced and high-performing eCommerce ecosystem, ensuring competitive advantage through innovation, data-driven insights, and strong customer partnerships. Serve as a senior-level advisor and influencer to drive organizational transformation and deliver sustained commercial success.
Key Accountabilities
Strategic Leadership
- Develop and own the comprehensive eCommerce strategy, positioning SADAFCO as the market leader in selected FMCG food categories within the digital commerce space.
- Evaluate and secure multifunctional and financial resources, aligning them with strategic priorities to ensure excellence in execution.
- Act as a strategic partner to senior leadership, advising on key eCommerce trends, risks, and opportunities.
Operational Excellence
- Oversee the end-to-end execution of eCommerce initiatives, from pilot phases to full-scale launches, ensuring the achievement of key performance indicators (KPIs) and business objectives.
- Drive operational efficiency through the integration of advanced technologies and optimized processes.
- Ensure adherence to best practices in digital marketing, customer experience, and supply chain management for eCommerce.
Team Development & Stakeholder Management
- Recruit, mentor, and lead a high-performing, cross-functional eCommerce team capable of delivering exceptional results.
- Build strategic relationships with key eCommerce partners, technology providers, and external stakeholders to unlock new growth opportunities.
- Foster a culture of innovation and continuous learning within the eCommerce team, ensuring agility and responsiveness in a rapidly evolving digital landscape.
Business Expansion
- Expand SADAFCO’s eCommerce presence from KSA to other regions, including GCC and Jordan, leveraging insights and best practices.
- Drive market-specific strategies to capitalize on regional opportunities, ensuring scalability and sustainability.
- Regularly monitor performance and refine strategies to ensure alignment with overarching business goals.
Innovation and Data Utilization
- Stay ahead of industry trends by identifying new technologies and business models to enhance SADAFCO’s eCommerce capabilities.
- Lead the organization in becoming a data-driven company, leveraging big data and analytics to inform decision-making, optimize performance, and deliver personalized customer experiences.
Job Requirements
- Education Level: Minimum Masters Degree (preferably MBA, or Master’s in ICT)
- Minimum 10 years relevant experience in FMCG, Digital Marketing or eCommerce platform in KSA
- Digital Native: be familiar, comfortable and integrated into the Digital world
- IT savvy, “big data” knowledge and experience
- Strong Analytical skills
- Detailed when necessary without losing the bigger picture
- Accrurate, well organized
- Well developed communication skills verbally and written: draws conclusions, motivates and drafts suggestions and presents them
- Languages: fluent in English and Arabic
Purpose of the Job:
Develop and execute a comprehensive strategy for the Mini Market and PetroMart channels, optimizing Route-to-Market (RTM) approaches to maximize revenue, market share, and profitability. The role is responsible for managing the P&L of these channels, ensuring efficient operations, and driving customer-centric initiatives. It involves building strong customer relationships, enhancing visibility, and capitalizing on growth opportunities in convenience retail and fuel station outlets to align with SADAFCO’s business goals.
Key Accountabilities:
Strategic Development
Channel Strategy:
Design and implement a tailored strategy for Mini Market and PetroMart channels to drive growth and brand presence.
Segment customers based on purchasing behaviors and create service models that align with their unique needs.
Align channel strategies with broader organizational objectives to support market leadership.
Route-to-Market Optimization:
Develop RTM strategies that maximize efficiency and market penetration in Mini Market and PetroMart segments.
Identify and address white space opportunities to expand the channel footprint in underpenetrated areas.
Revenue & Profitability:
Establish and monitor sales and financial targets, focusing on revenue growth and channel profitability.
Lead initiatives to optimize product mix, pricing, and promotions for maximum channel impact.
Operational Excellence
Execution Oversight:
Ensure flawless execution of channel-specific plans, including in-store visibility, promotional activities, and supply chain alignment.
Monitor operational performance and implement corrective actions to achieve defined KPIs.
Distributor Management:
Lead the recruitment and management of distributors, ensuring alignment with SADAFCO’s standards and goals.
Negotiate and execute Business Development Agreements (BDAs) with key partners to drive mutual growth.
Field Operations:
Oversee field execution of channel plans, focusing on compliance with visibility, pricing, and merchandising standards.
Conduct regular market visits to ensure high-quality implementation and identify opportunities for improvement.
Market Intelligence & Insights
Competitor Benchmarking:
Collect and analyze market intelligence to stay ahead of competitors in pricing, promotions, and channel innovations.
Provide actionable insights to guide decision-making and strategic adjustments.
Consumer Behavior Insights:
Leverage shopper behavior data to inform channel strategies and promotional activities, ensuring relevance to customer needs.
Team Leadership & Collaboration
Team Development:
Build, mentor, and lead a high-performing team dedicated to the Mini Market and PetroMart channels.
Foster a culture of accountability, collaboration, and innovation within the team.
Cross-Functional Collaboration:
Partner with Sales, Marketing, and Supply Chain teams to ensure cohesive execution of channel initiatives.
Act as a liaison between internal and external stakeholders to streamline operations and resolve challenges.
Languages
Fluency in English is essential.
Proficiency in Arabic is highly desirable.
Leadership Attributes
Results-driven with a strong focus on achieving targets and delivering value.
Collaborative and adaptable, with the ability to navigate diverse organizational and cultural environments.
Innovative and customer-focused, constantly seeking opportunities to enhance channel performance.
Educational Background
Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree or MBA preferred).
Experience
Minimum 10–12 years of experience in FMCG, with a focus on Mini Market, PetroMart, or convenience retail channels.
Proven expertise in P&L management, RTM strategy development, and team leadership.
Purpose of the job
Plan and execute all preventive & corrective maintenance (PM, CM) activities of factory electrical equipment, automations, and instrumentations, in order to improve the overall equipment effectiveness (OEE), reduce the maintenance conversion cost & the wastage and eliminate quality failures and customer complaints. Ensure business continuity, keeping software and hardware of the above equipment in excellent running condition and up to date.
Key Accountabilities
- Ensure automation, PLC, HMI, SCADA, DCS, programs, software and hardware are up to date and in excellent running condition and back-ups are available to secure operations.
- Ensure all instruments and relative control systems (Level, pressure, temperature, volume, speed, weight, current control systems etc.) are in excellent running condition and calibrated.
- Ensure OT network and relative OT & IT equipment is in excellent running condition and equipment communication is uninterrupted.
- Ensure an un-interrupted power supply and all electrical equipment is up and running (Transformers & Power supply systems, power and signal distribution systems, electrical panels, UPSs).
- Develop, implement, review, and improve the PM plans and schedules of the above equipment.
- Provide on-site technical support & proactive response to breakdowns, ensuring production continuity.
- Arrange and order the required spare parts, electronics, and consumables, considering the delivery time and budgets.
- Collaborate with all departments (Projects, spare parts stores, planning, technical, production & quality) and communicate the PM schedules well in advance.
- Review and update the PM check lists and ensure all planned PM activities will be completed on time.
- Strictly follow good maintenance practices and improve them further, considering the expected OEE, conversion costs, downtime, and quality of products.
- Ensure relevant electrical equipment, instruments and automations are always in the basic condition.
- Supervise the remote and/or physical activities on the relative equipment and ensure all software & Hardware changes are communicated with the stakeholders.
- Initiate improvement projects to ensure a safer, efficient, and effective manufacturing operation. Work together with Head of Technical and technical team to prepare relevant budgets and improvement projects.
- Ensure there will be no shortcuts and quality of work is not compromised.
- Monitor the department’s KPIs and take actions to reduce maintenance cost and improve OEE, wastage and quality failures.
- Prepare weekly and monthly reports, based on the agreed KPIs, targets and projects.
- Assist Head of Technical with other maintenance activities.
- Strictly follow and implement all health and safety and food safety procedures, protecting employees and products and report all unsafe and risky operations.
- Supervise the installation and commissioning of new equipment and /or the upgrade of an existing system.
Purpose of the job
Manage the credit control process for SADAFCO that involves updating and maintenance of the credit policy, assessment of the credit worthiness of customers (local & international), timely assessment of potential bad debts, support in cash flow forecast. Boost exports through establishing a secure mechanism of letters of credit and guarantees.
Key Accountabilities
Credit Control Policy – Update & Maintain
Maintain the company’s credit policy procedure in liaison with sales & finance management and ensure best practices are followed and adhered to
Credit Monitoring
Monitor the credit granting process, conduct periodic credit review and ensure deductions are being taken from customers
Management Reporting
Review and approve the periodic financial reporting statements to the management regarding regional cash collection forecasts, actual and aged debtor’s analysis
Collection Forecast
Support the sales department in analyzing and making the collection forecast report so as to help in follow up on pending collections
Customer Communication
Responsible for regular communication with customers by sending reconciliation statements to reinforce the collection policy. This will ensure that the slow-paying customers are followed up to ensure that the customers recognize their “pay-on-time” obligations to SADAFCO
External Audit
- H andle quarterly/annually audit with external auditors on all accounts receivable matters in compliance with IFRS
- Maintain accurate bad debts provisioning in the financial reports in co-ordination with the Financial Reporting team
Accounts Reconciliation
- Rebate calculations and applying new Business Development Agreements (BDA) changes on the monthly booking
- Timely reconciliations to ensure completeness of recording of rebates and promotions
Purpose of the job
Responsible for ensuring adequate availability of cost effective financing arrangements with banks, negotiating comprehensive insurance coverage for all business risks and managing Investors (local & international) relationships within the rules of CMA & Tadawul.
Key Accountabilities
Banking
- Develop and maintain good relationships with the banks so as to arrange adequate funding requirements covering all business requirements ( L/C’s, L/G’s, supplier/inventory financing etc.) with banks at most competitive conditions.
- Analyze trends and recommend FX/ hedging options.
- Deposit surplus cash at optimum rates
- Provide advice to business and management in taking the right financial decision e.g. FX, interest rates volatility and trends.
Accounting
- Coordinate all accounting transactions relating to bank transactions and investments/deposits.
Investor Relations
- Prepare Earnings presentations on a quarterly and annual basis
- Assist in preparing Investor Presentations and potential questions
- Organizing Investor Meetings and represent SADAFCO in investor events. Managing expectations of investors and regulators.
Insurance risk management
- Ensure adequate and cost effective General, Life & Medical insurance exists at all times. For medical and life insurance, assist HR in placing these policies.
- Maintain excellent relationship with insurance companies and obtain approvals of claims on timely basis.
- Develop knowledge of insurance policies, terms and regulations.
- Possess skill and understanding of filing insurance claims and ability to negotiate renewal of policies with best rates.
Legal Matters affecting Finance
- Ensure all legal matters are adequately addressed and accounted for by liaising with legal department.
Decision support
- Understand and apply techniques used to support business decision making e.g. review of financial clauses in all contracts, pay-back periods, credit terms to suppliers.
Communications
- Maintain effective communication with the financial team and provide adequate support through knowledge of systems, procedures and other financial directions.
Team Management
- Ensure and manage an efficient team of direct reports and effective people management in line with SADAFCO’s OD policies, in order to enable realization of the departmental goals.
Business support
- Work effectively with line management and other functional disciplines by facilitating adaptation to changes in business dynamics and their impact on the financial management policies and procedures.
Purpose of the job
To apply principles of bacteriology, chemistry, physics, engineering and economics in order to develop new and improved methods in production, preservation and utilization of ice cream and others frozen products
Key Accountabilities
1. New Product Development
- Support the business by ensuring on time delivery for agreed briefs & projects regarding new product development or recipe optimization.
- research current consumer markets and latest technologies to develop new product concepts (together with Marketing)
- run trials of new products - either alongside or together with product development
- Develop suitable links with suppliers and other experts to drive projects forward
- Coordinate and manage together with other related departments the development of new products from concept to sales.
- Monitor the implementation of new products together with related departments in the company.
2. Raw Materials, Existing Product Support & recipe optimization
· Have a continuous improvement approach by optimizing existing production processes in order to increase production efficiency.
· Modify existing products and processes and develop new ones aligned and directed by business needs
· check and improve safety and quality control procedures in our own and suppliers' factories, from the raw material stage through to the finished product (together with quality)
· select raw materials and other ingredients from suppliers (together with purchasing)
· audit suppliers or manage internal audits
· run trials of new products - either alongside or together with product development
· compile, check and approve product specifications and labelling
· liaise with technical and commercial colleagues in procurement, sales, technical services and marketing and distribution, and with official food inspection and hygiene agencies (this takes up a considerable proportion of time on the manufacturing side)
· Adaptation and improvement of the existing product in the market, either by market demand or by legislative requirements.
· Define/Redefine the finish product specifications.
3. Safety, Health & Environment
· Ensure a clean and safe work area and potential risks are communicated for corrective action in order to follow the company’s health and safety policy.
· Follow company Health & Safety & Environment protocols and procedures.
4.Quality Assurance
- Work closely with Quality Control department to ensure all relevant ingredients (existing and new) are compliant to the company standards.
- Keep up to date and optimized existing products recipes.
- Keep up to date and optimized existing Finished Product Specifications.
- Keep up to date and optimized existing Raw Material Specifications.
- Together with the concerned departments, develop and keep up to date product labels, with its relevant information (ingredients, nutritional facts, claims, etc.).
Purpose of the job
The Market & Consumer Insights Manager plays a pivotal role in shaping the organization’s strategy by providing actionable insights into market dynamics, consumer behavior, and competitive landscapes. This role is responsible for driving data-driven decision-making by leveraging primary and secondary research, analytics, and advanced tools to ensure sustainable growth and innovation.
The ideal candidate will have a strong technical and analytical skill set with a commercially focused mentality.
Key Accountabilities
Design/oversee/manage the research process including qualitative/quantitative research questionnaires, analyses frameworks, discussion guides and moderator guidelines.
Create reports, presentations that summarizes fundings in a digestible, graphical, and actionable manner.
Present findings and recommendations to leadership and key stakeholders through impactful storytelling and visualization.
Analyze data from multiple sources to identify market trends and consumer demographics.
- Work cross-functionally (Marketing, Sales, R&D, and Finance) to support business with appropriate data and recommend relevant primary & secondary research/s to answer business query and drive company growth.
- Contribute to the development of marketing and commercial plans.
- Simplify complex data into easy-to-use formats, such as graphs, charts, and other visual aids.
- Ensure data quality, consistency, and integrity across all sources.
- Collaborate with external research agencies to ensure robust methodologies and high-quality deliverables.
- Build out internal communication channels to keep the wider business updated with market/consumer news.
- Store all finished reports in a well-developed repository for company wide access.
- Stay up to date on market trends, consumer and product research, and industry best practices.
Purpose of the job
The Sustainability PMO Manager is accountable for developing, implementing, and overseeing SADAFCO’s Environmental, Social, and Governance (ESG) strategy and project management. This role ensures alignment with corporate objectives, drives sustainability initiatives across the organization, and manages associated risks. The incumbent will collaborate cross-functionally to embed sustainability principles into operations and business strategy while ensuring compliance with regulations and industry standards.
Key Accountabilities:
Strategic Leadership & Governance:
Develop and Implement Sustainability Strategy:
Design and execute sustainability policies and strategies aligned with SADAFCO’s long-term vision and corporate goals.
Monitor evolving sustainability trends, regulations, and frameworks to ensure compliance and provide expert guidance to internal stakeholders.
Stakeholder Engagement:
Lead efforts to engage internal and external stakeholders, effectively communicating SADAFCO’s sustainability initiatives, progress, and impact.
Collaborate with suppliers, regulatory bodies, and local communities to advance sustainability goals and address concerns.
Sustainability Reporting:
Prepare and present comprehensive sustainability reports and presentations to senior management and external stakeholders.
Establish, track, and report on key sustainability performance indicators (KPIs) to ensure alignment with industry standards and corporate objectives.
Operational Integration:
Cross-Functional Collaboration:
Work with various departments to integrate sustainability principles into business operations and decision-making processes.
Drive the adoption of sustainable practices across the organization.
Project Management:
Oversee and manage sustainability-related projects, ensuring timely delivery, measurable impact, and continuous improvement.
Develop and manage the sustainability budget, ensuring efficient allocation of resources.
Performance Monitoring:
Monitor, analyze, and report on key environmental performance metrics, including greenhouse gas (GHG) emissions, waste reduction, renewable energy usage, and water conservation.
Capacity Building:
Training & Development:
Design and deliver training programs to educate employees on sustainability best practices and their role in achieving organizational sustainability goals.
Job Complexity:
Problem-Solving: Addresses complex sustainability challenges by balancing regulatory requirements, stakeholder expectations, and business objectives.
Decision-Making: Makes strategic decisions to prioritize sustainability initiatives, allocate resources, and mitigate risks.
Innovation: Identifies and implements innovative solutions to enhance sustainability performance and drive continuous improvement.
Knowledge & Skills:
Technical Expertise:
In-depth knowledge of sustainability frameworks (e.g., GRI, SASB, TCFD), regulations, and reporting standards.
Proficiency in monitoring and analyzing key sustainability metrics, including GHG emissions, waste management, and energy efficiency.
Familiarity with ESG program implementation and project management methodologies.
Interpersonal Skills:
Strong stakeholder engagement and communication skills to influence and align diverse teams.
Ability to build relationships with external partners, including suppliers, regulators, and community organizations.
Analytical Skills:
Ability to analyze complex data sets, derive actionable insights, and present findings to senior leadership.
Industry Knowledge:
Experience in the food manufacturing industry is a plus, with an understanding of sustainability challenges specific to the sector.
Impact:
Organizational Impact: Directly contributes to SADAFCO’s reputation as a sustainability leader, enhancing brand value and ensuring compliance with global standards.
Financial Impact: Optimizes resource allocation and reduces operational costs through sustainable practices.
Environmental & Social Impact: Drives measurable improvements in environmental performance and social responsibility, aligning with SADAFCO’s ESG commitments.
Job Requirements
- Education level: Bachelor’s degree in engineering, Environmental Science, Sustainability, or a related field.
- Languages: Proficient in English and Arabic (spoken, reading writing)
- Minimum of 3 years of experience in sustainability, ESG, or a related field
- Proven track record in implementing ESG programs and managing sustainability projects.
- Relevant certifications such as LEED, ISO 14001, or PMP are advantageous.
- Knowledge of sustainability frameworks, regulations, and reporting standards.
- Experience in implementing ESG programs and monitoring key sustainability metrics.
- Ability to analyze data and provide sustainability insights.
- Experience in the food manufacturing industry is a plus.
- Computer proficiency with Microsoft Office programs (Excel, Project, PowerPoint, Word); experience with other reporting and systems, e.g. ERP systems
- Saudi National is preferable
Purpose of the job
To manage the team of Salesmen and supervise the Sales & Distribution activities for the assigned routes ensuring sales and secondary distribution is in line with the Sales & Distribution policies in order to deliver sales targets and other important KPIs.
Key Accountabilities
1. Sales
Assist the ASM/BM in setting targets for the sales team, to guide and motivate the sales staff in their performance to effectively manage and control the sales routes in order to realize the sales targets within agreed costs and operational parameters
2. Market and competitor insights
Obtain and maintain information pertaining to the relevant sales and distribution channels and of competitor activity throughout the area, share and agree with the ASM/BM for appropriate action.
3. Deliver Replenishment targets
Ensure that all Sales staff are well trained and execute the company’s Replenishment program with excellence. Ensure that products are available in the right quantity and are the freshest possible at all times as per the Replenishment system recommendations.
4. Key Accounts/ WS (if applicable)
Execute the agreements with Modern Trade / Wholesale customers, in accordance with instructions and to maintain good business relations with the representatives of customers in the designated area.
5. Journey Planning
Optimize the daily journey planning for the salesmen in the team, in cooperation with the respective salesmen and in alignment with the ASM/BM, in order to plan customer’s routes efficiently and maximizing productivity. Sales Supervisor has to be familiar with and recognized by the customer across his areas of responsibility.
6. Product’s Shelf Life
Ensure monitoring of the Product’s Shelf Life at the point of sale, to ensure that the reserved product’s space is filled up accordingly and no expired product is displayed, and ensure rotation and wastage control according to company policies and procedures.
7. New Customers
Initiate and organize sales to new clients in the assigned routes, aligned with the relevant departments and in line with the S&D plans, in order to increase sales.
8. Credit Management
Execute the approved company credit policy and ensure credit and collection management for all sales in the area, ensuring timely payments.
9. Workshop
Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.
10. People Management
Ensure the required number and quality of people, and people management in line with SADAFCO’s HR policies, in order to enable the realization of the S&D targets. Sales Supervisor has to provide training for new recruits and current staff.
11. Administration and Reporting
Ensure accurate and timely data entry, administration and reporting for the Area, in MSFA according to the S&D policies and procedures.
12. Endorsements
On a daily basis, lead and conduct effective MSFA (Mobile Sales Force Automation) endorsements with each Salesman by reviewing daily performance and identify opportunities to be actioned and followed up.
13. Appearance
Ensure that the vehicles are clean and tidy inside and out and that the salesmen’s uniform conforms to the company standard, in order to represent the company professionally and be recognized by customers.
Purpose of the job
To manage the team of Salesmen and supervise the Sales & Distribution activities for the assigned routes ensuring sales and secondary distribution is in line with the Sales & Distribution policies in order to deliver sales targets and other important KPIs.
Key Accountabilities
1. Sales
Assist the ASM/BM in setting targets for the sales team, to guide and motivate the sales staff in their performance to effectively manage and control the sales routes in order to realize the sales targets within agreed costs and operational parameters
2. Market and competitor insights
Obtain and maintain information pertaining to the relevant sales and distribution channels and of competitor activity throughout the area, share and agree with the ASM/BM for appropriate action.
3. Deliver Replenishment targets
Ensure that all Sales staff are well trained and execute the company’s Replenishment program with excellence. Ensure that products are available in the right quantity and are the freshest possible at all times as per the Replenishment system recommendations.
4. Key Accounts/ WS (if applicable)
Execute the agreements with Modern Trade / Wholesale customers, in accordance with instructions and to maintain good business relations with the representatives of customers in the designated area.
5. Journey Planning
Optimize the daily journey planning for the salesmen in the team, in cooperation with the respective salesmen and in alignment with the ASM/BM, in order to plan customer’s routes efficiently and maximizing productivity. Sales Supervisor has to be familiar with and recognized by the customer across his areas of responsibility.
6. Product’s Shelf Life
Ensure monitoring of the Product’s Shelf Life at the point of sale, to ensure that the reserved product’s space is filled up accordingly and no expired product is displayed, and ensure rotation and wastage control according to company policies and procedures.
7. New Customers
Initiate and organize sales to new clients in the assigned routes, aligned with the relevant departments and in line with the S&D plans, in order to increase sales.
8. Credit Management
Execute the approved company credit policy and ensure credit and collection management for all sales in the area, ensuring timely payments.
9. Workshop
Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.
10. People Management
Ensure the required number and quality of people, and people management in line with SADAFCO’s HR policies, in order to enable the realization of the S&D targets. Sales Supervisor has to provide training for new recruits and current staff.
11. Administration and Reporting
Ensure accurate and timely data entry, administration and reporting for the Area, in MSFA according to the S&D policies and procedures.
12. Endorsements
On a daily basis, lead and conduct effective MSFA (Mobile Sales Force Automation) endorsements with each Salesman by reviewing daily performance and identify opportunities to be actioned and followed up.
13. Appearance
Ensure that the vehicles are clean and tidy inside and out and that the salesmen’s uniform conforms to the company standard, in order to represent the company professionally and be recognized by customers.
Job Requirement
· Educational level: minimum high school diploma/ certificate
· Specific diploma/education: completed vocational degree in business, marketing or finance.
· Minimum experience: Minimum 5 years Van Sales experience or 2 years in a similar job
· Well developed analytical skills
· Friendly though firm
· People management experience
· Languages: English, Arabic preferred
· Other requirements: minimum age 22 yrs, Physically fit, computer literate.
